Klaviyo and email
The cheapest revenue you have is the list you already paid for.
Every euro of media leaves something behind: an address, a browse, an abandoned basket. Flows and campaigns are how that becomes a second and a third order without buying the same customer twice. It is the one channel where the audience is already yours.
What usually brings this to us
- The only thing running is a welcome series somebody set up two years ago.
- Campaigns go out when there is time, not when there is a reason.
- The list keeps growing and email revenue does not.
- Open rates fell off a cliff and nobody can say whether it is Gmail or the writing.
Inside the month
Four things happen every month, whatever else does.
Flows do not stay tuned, lists do not stay clean and inboxes do not stay open. The work is what keeps all three from drifting while you are looking at something else.
A month in the Klaviyo account
How we work
The way this actually runs.
Not a proposal template. This is the order we do it in, starting the week you say go.
We audit the account and the inbox
Every flow, every segment, list health, sending domain and deliverability. You get the account as it actually is, including the parts nobody has opened since setup.
The revenue flows go in first
Welcome, browse abandon, cart, checkout, post purchase, winback and back in stock. Built, styled, timed and switched on in that order, because that is the order they pay in.
Segments, then a calendar
The list split into groups worth talking to separately, and a campaign calendar booked against the trading year rather than against whoever happened to remember.
Send, split, read, repeat
Campaigns out, subject lines and offers split tested, flows tuned on what came back. The report lands Monday with email revenue set next to store revenue.
The craft
What the work is made of.
- Flows before campaigns, alwaysA campaign sells once. A flow sells while you are asleep, every day, forever. We build the seven that carry the revenue first and only then argue about the newsletter.
- Segments that mean somethingFirst time buyer, repeat buyer, lapsed, high value, browsed and did not buy. Sending everyone the same thing is what taught your list to stop opening.
- Deliverability treated as infrastructureAuthentication, sending domain, warm up, sunset policy and engagement tiers. Inbox placement is the ceiling on every other decision in the account, so it gets set first.
- Written like the brand, not like the toolKlaviyo ships good defaults and every store using them looks the same. Yours gets a template system built from your own site, so the email and the shop are one thing.
- Timing set by behaviour, not by a calendarDelays, splits and conditions that read what somebody actually did. A cart reminder that lands ninety minutes later does work that the same email cannot do the next morning.
- Measured against the store, not the platformKlaviyo will happily claim an order the ads paid for. We set attributed revenue next to total store revenue, so the number in the report is one you can defend to anybody.
What lands on your side
What you get, every month.
Every flow built and live
Not a plan for flows. Built in your account, styled to your brand, switched on.
A campaign calendar you can see
Booked ahead against the trading year, so nothing goes out because it was Tuesday.
Deliverability held on purpose
Authentication, warm up, sunset and engagement tiers, checked rather than assumed.
The account stays yours
Klaviyo, the lists, the templates and the flows, in your name from the first day.
Cadence
Nothing on this list is yours to chase.
Who does what, and how often
| The work | How often | Who does it |
|---|---|---|
| Campaigns sent | Two to four a week, by plan | Us |
| Flow performance review and tuning | Every month | Us |
| Subject line and offer split tests | Every campaign | Us |
| Segment and list health pass | Every month | Us |
| Deliverability and inbox placement check | Every month | Us |
| Email revenue read against store revenue | Every week | Us |
| Written report | Every Monday | Us |
| Call | Every week | Both |
| Approving an offer or a promotion | When there is one | You |
What it costs
Two levels, and the difference is how much you send.
Both build and hold the flows, the list and the deliverability. What changes is the campaign volume and how far the segmentation is taken.
The flows, built and held
- The seven revenue flows, live
- List health and deliverability
- Two campaigns a week
- A template system built from your site
The flows, plus a full calendar
- Everything in Foundation
- Four campaigns a week
- Deeper segmentation and split testing
- SMS alongside email
- Trading calendar booked a quarter ahead
Or take the split
Ten per cent of the growth, instead of part of the fee.
The base drops to 60% of the retainer and we take 10% of the revenue above the same month last year, measured on your store order data rather than on what Klaviyo attributes to itself, capped at three times the base with anything above the cap carried forward.
Your Klaviyo subscription is paid by you, direct, and the account stays in your name. We work inside it, never inside ours.
Proof
We wrote the flows on our own brand, then sold the brand.
Curated Chrome ran the whole stack we are describing here: paid media at the front, a store built to convert, and the email flows working behind both of them. The case study opens every dashboard, including the exit.
The rest of the department
Channels are not run in isolation.
What we learn in one shows up in the others, which is the whole reason to run them from the same desk.
Meta advertising
Structure, creative and measurement that survive contact with reality.
Google advertising
Search, Shopping and Performance Max, starting with the feed.
SEO and GEO
Pages people search for, written so Google and the AI engines quote them.
CRO and website
The store itself: built, merchandised, tested and kept fast.
Creative
Hook led statics and video, produced in batches.
The next step
Want this run properly?
Send us the account and what you are trying to grow. You get a written read on what we would change first and what we think it is worth, before anything is signed.
Start a conversationYou send one short note
The brand, the channels, roughly what you spend. Two minutes of your time.
We read the account and write back
What we would change first, what we think it is worth, and what it would cost. In writing, free.
We take the work off your desk
Audit, measurement, structure, feed and creative. You approve, we build.
Report on Monday, call the same week
You always know what we did, what it earned and what is next. That never changes.