Your business is already working. Let’s make it scale.
We built an ecommerce brand, scaled it and sold it. Now we run the growth department for yours.
- Free audit within 2 days
- No account access needed
- You own every account
CBO - Worldwide Test, 4.32x return. Sep 2024 to Feb 2026.
Organic Google clicks a month. September to the 28th.
search sessions a month
Phrase Studiosimpressions in Google’s AI features
Phrase StudiosInstagram followers, from zero
Curated Chromeconversion features, 0 apps paying rent
Portrelle- Meta
- Shopify
- Klaviyo
- ChatGPT
One department. The whole funnel.
Every demo below runs on real numbers from brands we own.
Build the account properly before trying to scale it.
A weak account is rarely one bad campaign. It is the structure, the measurement or the creative underneath it.
Structure, tracking and testing on Meta. Feed, Search, Shopping and Performance Max on Google.
Every euro read against what the store banked, not what the platform claimed.
- Spent
- €7 659
- Came back
- €33 086
- Return
- 4.32x
- Purchases
- 126
Be the answer, whether it is a blue link or a generated one.
A growing share of search ends in an answer written by Google, ChatGPT or Copilot.
Pages that answer real questions, structured so a machine can quote them.
Traffic you don’t pay for per click.
September, to the 28th · 4 031 search sessions · 23x the June level
Traffic is the expensive part. What happens once it lands is decided by the store.
We build the store when it needs building, then keep making it worth more.
Features coded into your theme, not rented as apps.
The hard parts, built into the theme.
Three questions build the routine.
The answers pick the products, three steps or the full ritual. One tap puts all of it in the bag, with the 10% ritual bonus already applied.
portrelle.com, live store
123A cart that sells the next item.
One tap turns the mat into the two mat Duo for $80 more. Shipping protection is opt in and priced per mat, and the handles are one tap away.
prgrip.com, live storeOrdered Sunday before 14:00. With you on Tuesday.
The delivery date moves with the shopper’s clock.
Worked out in the browser on every visit, so it is never a day stale. Shown for an order this Sunday, dated on your clock.
phrasestudios.com, live store
Every size says how many are left.
Sold out sizes are struck through and low ones show the count, on the collection card and on the product page.
phrasestudios.com, live storeWhere the 901 links point
- Journal articles 561
- Collections 179
- Products 15
- Info pages 73
- Other 73
Every article hands the reader a next page.
901 links written into 101 Journal articles, at least three in each, mostly to other articles and to the collections.
Counted on phrasestudios.com, all 101 Journal articles, October 2026Three stores we designed and built.
Store redesign live since September 2026.
- Set picker
- Bundles of 2 to 4 sets
- Cart upsell
- Free shipping bar
Store for an anti-slip lifting mat, from the product page to the journal.
- Product page
- Gear and kits
- Journal of 34 articles
- Schema for Google and AI
Our own streetwear store and the Journal, 101 articles in English and Dutch.
- Shopify
- Journal of 101 articles
- English and Dutch
- Answer first articles
Hover a screen to scroll the page.
The cheapest revenue you have is the list you already paid for.
Every euro of media leaves something behind: an address, a browse, an abandoned basket.
Flows first, then segments, a calendar and deliverability.
Second and third orders without buying the same customer twice.
- Welcome
- Browse abandon
- Cart
- Checkout
- Post purchase
- Winback
- Back in stock
Every chip is work we do.
Creative is the biggest lever in a paid account.
The angles, the hooks and the brief. Your team or your producer makes it.
Briefs built on what the account already proved.
Ranked by clicks, the discount hook wins.
- 1Up to 40% OFF Curated Chrome! Act Now or Regret!€341 spendDiscount hook8.55%1.92x
- 2Standout in a world of simple watches!€838 spend5.03%3.91x
- 3No headline set€1 145 spend4.50%3.91x
- 4Save Up to 50% Off This Black Friday!€979 spend4.26%2.96x
- 5Elevate Your Style with Curated Chrome€2 921 spend4.08%2.80x
- 6Midnight Thorn Watch Out Now€154 spendProduct name3.89%16.56x
- 7STAND OUT€2 320 spend3.10%2.35x
- 8Discover Handcrafted Accessories That Define You€1 291 spend2.77%2.79x
Shoot once, cut many
Product led stills and Reels cuts produced in batches, so one shoot day fills a month of feed.
Three brands we own outright.
So every dashboard, margin and figure is shown in full.
Meta ads · 17 monthsCurated Chrome
€48 242 of Meta spend, about half a million out.
Read the case
SEO and GEO · 3 monthsPhrase Studios
Search became the biggest channel, 43% of sessions in September.
Read the case
Store build and conversionPortrelle
A store built to sell more to every visitor who arrives.
Read the caseFrom first message to first Monday report.
- 01Day 0
You send the basics
Brand, channels and roughly what you spend. Two minutes.
- 02Within 2 days
Your free audit
Written from the outside. No account access needed.
- 03Week 1
We take the work over
Access, measurement and structure. You approve, we build.
- Every week after
Report Monday, call that week
What we did, what it earned and what’s next.
The Monday reportSent Monday, 08:00The store banked the rest. Organic, email, repeat and referral, measured from 1 December 2025 to 22 March 2026.
Explore is the line worth arguing about: 644 euro spent at 3.90x.
18 to 24 returned 4.14x, the best of any group.
This week
- Give Explore its own ad set.
- Turn Facebook Reels off. 201 euro at 1.43x.
- Two new statics on the announcement angle.
- Push the accessories into the top product set.
What we need from you
Stock confirmation on the two accessory lines before we put budget behind them.
You will know exactly what we did.
A specimen, with every number taken from Curated Chrome’s own account. Click through it.
One desk, every channel
One team accountable for the whole growth function.
Report Monday, call weekly
The report covers the facts. The call is for decisions.
Yours from day one
Every account, pixel, feed and document stays with you.
Never a % of ad spend
A fixed monthly fee or a commission on the growth.
Not selling a product?
The same department runs the corporate side, measured on the enquiries your team takes on.
The six that come up first.
What does roasdept actually do?
We run the growth side of a business from one desk: Meta, Google, SEO and GEO, Klaviyo, conversion work on the store and creative direction. One team is accountable for all six, so no channel gets to blame the one next to it.
How do you charge?
A fixed monthly fee or a commission on the growth, whichever suits the account. Never a percentage of ad spend, because that model pays us more the more we spend and tells you nothing about whether it worked.
Who owns the accounts and the work?
You do, from day one. Every ad account, pixel, feed, document and store change is made in your name and stays there. If we stop working together you keep all of it, and there is nothing to hand back.
How often will I hear from you?
A written report every Monday morning and a call the same week. The report says what was spent, what came back, what changed and what happens next, so you read it instead of chasing somebody for it.
What happens in the first month?
Within two working days of your first message you get a written audit, free and without account access. Week one is access and measurement, weeks two and three are the rebuild, and in week four the Monday report and the weekly call start.
Do you produce the creative?
We direct it. The angles, the hooks and the brief are written here, against what the account and the search data say is working. Your team or your producer makes the assets.
Let’s see what’s holding your growth back.
Send the brand, the channels and roughly what you spend. Your written audit follows within two days.
Or write to hello@roasdept.com
Pick what matters and the audit is written around it.