About

A department, not an agency floor.

roasdept is deliberately small. We built it to give businesses the performance department they would hire in-house if building one made economic sense.

Get your free growth audit How we work
roasdept
One departmentEvery channel runs through the same person
One deskReads the numbers.
Changes them.
Meta adsGoogle adsSEO and GEOKlaviyoThe storeCreative

How the work is set up, drawn

The rhythmReport Monday, call the same week
  1. Mon
  2. Tue
  3. Wed
  4. Thu
  5. Fri
Yours, from day oneEverything we touch
  • Ad accounts
  • Pixels
  • Feeds
  • Documents
Why it is built this way

Most agencies grow by adding people. We went the other way.

Fewer clients, handled directly, with the process written down so quality does not depend on who opened the account that morning. Whether that shape is right for you is worked through in agency, freelancer or in house.

InteractiveTwo ways to build an agency
  • 01Who you talk toAn agency floorWhoever is free that dayroasdeptThe person who runs your account
  • 02How quality holdsAn agency floorDepends on who opened the accountroasdeptThe process is written down
  • 03Where the margin goesAn agency floorInto managing the peopleroasdeptInto the work on your account
  • 04How many brandsAn agency floorAs many as the floor can holdroasdeptA hard ceiling, on purpose
  • 05What you getAn agency floorThe org chartroasdeptThe operator
Flip it and watch what moves. Fewer brands means each one gets the operator rather than the org chart.
Where we come from

Operators first, agency second.

This is run by an operator who built and ran ecommerce brands before ever managing them for anyone else. That background sets the default: margin matters more than revenue, a return number means little without knowing what it costs to deliver the order, and any metric that cannot survive a look at the bank account is not a metric.

The performance side has since covered Meta, Google, Shopping feeds, SEO, conversion work and creative direction across a wide range of consumer brands. The thinking behind how we run an account is written out one question at a time in the notes.

The order we read the numbers inSchematic
  1. 04RevenueLast, and never on its own
  2. 03ReturnOnly means something once the margin is known
  3. 02Margin after the cost to deliverWhat an order earns once it has shipped
  4. 01Bank accountWhat is actually left at the end of the month
The biggest number is read last. A metric that cannot survive a look at the bank account is not a metric.
Positions

What we believe, stated plainly.

Eight things we will say out loud before you sign anything, so you can tell early whether we would get on.

  1. 01

    A number you cannot trace back to a working measurement chain is decoration.

  2. 02

    Creative is the biggest lever in paid social, and most accounts underinvest in it.

  3. 03

    In ecommerce search, the feed is the strategy. The bidding is housekeeping.

  4. 04

    Consolidation usually beats another campaign.

  5. 05

    A test that cannot reach significance is a preference wearing a lab coat.

  6. 06

    Reporting should include what failed, otherwise it is marketing rather than reporting.

  7. 07

    Owning your accounts and your data is not a detail, it is leverage.

  8. 08

    If we are not the right people for a brief, saying so early is worth more than the fee.

Where we work

Worldwide, without the overhead.

Everything that matters gets written down, so time zones stop being a problem and nothing depends on both parties being awake at once. The weekly call sits on top of that, not instead of it. A brand in another hemisphere gets exactly the same service as one an hour away.

Two working days, eight hours apartWorked example
  • Weekly callStanding, included
  • Everything importantWritten first
  • Reply timeTwo working days
  • Account ownershipYours, from day one
The next step

Think we might fit?

Send a short note about the brand and what you are trying to grow. If we are not the right people for it, we will tell you that instead of booking a call to find out slowly.

Or write to hello@roasdept.com

What should the audit cover?
Monthly ad spend

Pick what matters and the audit is written around it.

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