Notes

What we actually think, in writing.

Method, and figures from brands we own outright. We sell SEO and GEO, so it would be a strange thing to sell from a site with nothing on it worth reading. No client account and no client number appears on any of these pages.

  • Written by the people who run the accounts.
  • Every figure is from a brand we owned, or it is method with no numbers attached.
  • Published when there is something to say, which is not every week.
Measurement6 minMeta claimed a quarter of the revenue. We went and found the rest.We owned the brand, so for once we had both numbers: what the ad account said it earned, and what the store actually banked. They were not close, and the gap is the most useful thing either number can tell you.Read it Google Shopping5 minApproved is not the same as visible.A Shopping feed can pass every check Google gives you and still put nothing in front of anybody. Nothing turns red, so the audit that only reads the status column finds nothing.Read it Email and Klaviyo5 minMeasure email against the store, not against Klaviyo.Every platform grades its own homework, on its own window, using its own rules. Add the grades together and you will comfortably beat your own revenue.Read it

The next step

Or skip the reading and send us the account.

You get a written read on it before anything is signed. Same reasoning, pointed at your numbers instead of ours.

Start a conversation
Day 0

You send one short note

The brand, the channels, roughly what you spend. Two minutes of your time.

Within 2 days

We read the account and write back

What we would change first, what we think it is worth, and what it would cost. In writing, free.

Week 1

We take the work off your desk

Audit, measurement, structure, feed and creative. You approve, we build.

Every week after

Report on Monday, call the same week

You always know what we did, what it earned and what is next. That never changes.