Meta advertising
Accounts built so the algorithm has something to learn from.
Most underperforming Meta accounts are not badly bid. They are badly structured, badly measured, or starved of creative. Those are three different problems and they need three different fixes, and we run all three ourselves.
What usually brings this to us
- Cost per acquisition climbed and nobody can say which change did it.
- Ad sets keep re-entering learning and never settle.
- The same three creatives have been carrying the account since spring.
- Reported revenue and the revenue in Shopify no longer agree.
How we work
The way this actually runs.
Not a proposal template. This is the order we do it in, starting the week you say go.
We open the account and fix the measurement
Conversions API, deduplication, event match quality and the Shopify numbers next to the platform numbers. Nothing is optimised while the readings cannot be trusted.
We rebuild the structure
Consolidation, exclusions, catalogue and product sets, budgets set where signal collects rather than where the org chart put them. You approve the plan, we do the building.
The creative engine starts turning
First batch live, hooks split so the winner is identifiable, and a rotation schedule so fatigue never catches the account by surprise.
We run it and you read it
Budget moves, creative rotation, exclusion checks and scaling decisions, all made by us. The report lands Monday, the call is the same week, and nothing waits for your input.
The craft
What the work is made of.
- Structure that can exit learningFragmented accounts spend their budget learning the same thing in twelve places at once. We consolidate to the point where each ad set gets enough signal to actually stabilise.
- Creative as the real targetingOn Meta the creative decides who sees the ad. We run a standing test of hooks, angles and formats, and scale what wins rather than what the team liked in the review.
- Catalogue and dynamic adsFeed quality sets the ceiling on what Advantage+ can sell for you. Titles, images, availability and product sets get the same attention as the campaign settings.
- Audience and exclusion hygieneRetargeting that overlaps prospecting means paying twice for the same person. Exclusions get set, then checked on a schedule, rather than set once and trusted forever.
- Measurement you can defendConversions API, event deduplication and event match quality, verified regularly. Last click reporting cannot judge paid social, so we never let it be the only number in the room.
- The compounding nobody bills forPaid reach on Meta builds an audience that keeps buying after the ad stops. On our own brand the ad account could only see a quarter of the revenue it was creating. We plan for that.
What lands on your side
What you get, every month.
A documented account structure
So you can see what changed, when, and the reason it changed.
A standing creative test
Results broken out by hook and by angle, not just by asset name.
The Monday report and the weekly call
The facts in writing, the decisions out loud, both included in the fee.
Everything in your own Business Manager
Accounts, pixels, catalogues and audiences, owned by you from day one.
Proof
Seventeen months of our own money in a Meta account.
We ran Curated Chrome ourselves: €48 242 of spend, €140 840 that Meta reported directly, and roughly half a million in store revenue once you account for the share the ad account could actually see. The case study opens every dashboard, including the exit.
The rest of the department
Channels are not run in isolation.
What we learn in one shows up in the others, which is the whole reason to run them from the same desk.
The next step
Want this run properly?
Send us the account and what you are trying to grow. You get a written read on what we would change first and what we think it is worth, before anything is signed.
Start a conversationYou send one short note
The brand, the channels, roughly what you spend. Two minutes of your time.
We read the account and write back
What we would change first, what we think it is worth, and what it would cost. In writing, free.
We take the work off your desk
Audit, measurement, structure, feed and creative. You approve, we build.
Report on Monday, call the same week
You always know what we did, what it earned and what is next. That never changes.