How we work

You approve.
We do the rest.

A written report every Monday so the facts are on paper, and a call every week so the decisions get made out loud. Between those two, the work is ours.

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Monday report › week 34
  1. Where the money wentSpend, revenue and return per channel, read straight from the platform APIs.
  2. What we changedEvery change we made in the account last week, with the reason behind it.
  3. What we are testing nextThe test, the budget behind it and the bar it has to clear, written before it runs.
  4. What we recommend you decideOne paragraph, one recommendation. We talk it through on the weekly call.

The report lands every Monday. The call is the same week. Both are included.

The workflow

From your first note to a running account.

Every step below is ours except the first one and the approvals. That is the arrangement.

Day 0

You send one short note

The brand, the channels you run and roughly what you spend. That is the whole ask, and it is the largest single piece of work we will ever put on your desk.

Within two working days

You get a written read, free

What we would change first, what we think it is worth and what it would cost. No call needed to receive it and no obligation attached to it.

Week 1

We audit and fix the measurement

Accounts, feed, tracking and site, read end to end and written up. Nothing gets optimised while the numbers cannot be trusted, and the audit document is yours either way.

Weeks 2 and 3

We rebuild

Structure, feed, creative and the site work, in the order the audit says matters most for your account rather than in a standard sequence. We build it. You approve it.

Week 4

The rhythm starts

First Monday report, first weekly call, and a test queue filled with things actually worth learning. From here the account is running and you are reading.

Every week after

We run it, you read it, we talk

The report lands Monday morning. The call is the same week. Between the two you always know what we did with your money and what we are doing next.

Every Monday, in writing

  • What the numbers did, by channel, against the period before.
  • What we changed in the account last week and why.
  • What we are testing next and what would make it a win.
  • Anything worth deciding, with our recommendation already attached.

Every week, on a call

  • Thirty minutes, same slot, with the report already read on both sides.
  • Decisions get made in the call rather than queued for a month.
  • Anything you want tried goes straight into the test queue.
  • What comes out of it is written up, so nothing lives only in someone's memory.

What we handle

  • The audit, the measurement repair and the account rebuild.
  • Campaign structure, budgets, bidding, feed and search terms, week after week.
  • Creative production, from angle to finished asset, in batches.
  • Content, technical SEO, GEO and the conversion work on the site itself.
  • The reporting, the test queue and the reasoning behind every change.

What we ask of you

  • Access to the accounts, so we can do the work rather than describe it.
  • One person who can approve a direction without assembling a committee.
  • Your real margin, because a return target set without it is a made up number.
  • Half an hour a week. That is the whole commitment.

On pricing

One flat monthly fee, set by the size of the account.

A one time onboarding fee covers the audit, the measurement work and the rebuild. After that the monthly fee is fixed, so you always know what next month costs before it starts, and it never rises just because your spend did.

How it is put together

OnboardingOne time Monthly retainerFixed Weekly reportIncluded Weekly callIncluded CreativePriced by volume Percentage of spendNever

The next step

Ready to see what this looks like for your account?

Tell us the brand, the channels and roughly what you spend. We will come back in writing with what we would do first and what it would cost.

Start a conversation
Day 0

You send one short note

The brand, the channels, roughly what you spend. Two minutes of your time.

Within 2 days

We read the account and write back

What we would change first, what we think it is worth, and what it would cost. In writing, free.

Week 1

We take the work off your desk

Audit, measurement, structure, feed and creative. You approve, we build.

Every week after

Report on Monday, call the same week

You always know what we did, what it earned and what is next. That never changes.